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Carmelo Anthony’s Net Worth: The underrated businessman of the NBA

Carmelo Anthony net worth creative 7 tech

Carmelo Anthony’s net worth has continued to blossom in his post-NBA life, making the transition from NBA superstar to business mogul look simple. In a recent Twitter thread from Andrew Petcash, Petcash highlighted the business savvy former New York Knick, Carmelo Anthony.

Carmelo Anthony may be known for his incredible talent on the basketball court, but he’s also quietly making waves as a savvy businessman. With an estimate net worth of ~$160 million and counting, Anthony’s portfolio of investments and successful brands is making him one of the most underestimated moguls in the NBA. Discover the secrets behind Melo’s financial success and find out how this basketball superstar is scoring big outside the court. Keep reading to find out more!

Carmelo Anthony’s net worth

Carmelo Anthony’s net worth in 2023 is estimated at ~$160 million, a result of strategic investments and brand endorsements. His top endorsements include Jordan Brand, Panini, Isotonix, Footlocker, Powercoco, and Haute Time. Anthony owns businesses such as Melo7 Tech Partners and Creative 7, with notable investments in Genies, Overtime and Mophie, showcasing his ability as both a basketball star and entrepreneur.

This net worth has been generated by a combination of his NBA earnings, investments and brand endorsements. He has done a tremendous job leveraging his notoriety and fame, and capitalizing on business opportunities.

These are Carmelo Anthony’s top business achievements, investments and endorsement deals.

The Business, Endorsements and Investments that drive Anthony’s net worth

How much does Carmelo Anthony make from endorsements?

Carmelo Anthony earns an estimated $6 million from his endorsement deals, according to Forbes.

Being the NBA face that he is, it makes sense that he has so many brands willing to pay for his services. In 2003, Carmelo Anthony was the first Jordan athlete at the age of 19. A deal worth $3.5 million for 6 years.

What are Anthony’s brand endorsements?

Carmelo Anthony in Haute Living
Carmelo Anthony following the release of his first wine label – Haute Living

1. Jordan Brand

Jordan Brand is a subsidiary of Nike that was created in honor of basketball legend, Michael Jordan. The brand produces athletic wear, footwear, and accessories. Carmelo Anthony has an endorsement deal with the brand, which generates a significant amount of income for him.

2. Panini

Panini is an Italian company that produces sports trading cards and stickers. They are a leading company in the industry and are known for their high-quality collectibles.

3. Isotonix

Isotonix is a brand of dietary supplements that is marketed as being easily absorbed by the body. The brand offers a wide range of supplements for various health concerns.

4. Footlocker

Footlocker is a well-known retail chain that specializes in athletic footwear and apparel. They carry products from some of the biggest names in athletic wear, including Nike and Jordan.

5. Powercoco

Powercoco is a brand of coconut water that is marketed as being a healthy and hydrating drink. The brand offers a variety of flavors and is available in both bottled and canned forms.

6. Haute Time

Haute Time is a luxury watch brand that offers high-end timepieces. The brand is known for its quality, style, and exclusivity, and is marketed towards people who appreciate the finer things in life.

What businesses does Anthony own?

Carmelo Anthony likes to control his image and brand. He has a diversified range of investments ranging from tech to wine.

These are his main businesses:

  • Melo7 Tech Partners: Venture firm
  • Creative 7: Media production firm
  • STAYME7O: Fashion label
  • The Seventh Estate: Wine brand

Anthony continues to invest and create businesses, with these as his most lucrative investments to date.

4. Genies

Carmelo Anthony Genies investment
Avatar technology company – Genies

Found in 2017 by Akash Nigam and Evan Rosenbaum, Genies has established itself as a leading avatar technology company. Its consumer app, which lets users generate customized avatars for apps like Giphy, iMessage, and Instagram, has won widespread recognition.

In 2018, during their Series A round, Carmelo Anthony made a smart investment in Genies, joining forces with notable athletes such as Kyrie Irving, Ndamukong Suh, and Russell Westbrook. Today, the company’s estimated worth is a staggering $1 Billion.

3. Restaurants

Carmelo Anthony has demonstrated his savvy business acumen by investing in two popular New York City restaurants: Nobody’s Pizza and The Ainsworth. Currently, The Ainsworth boasts a whopping 7 locations throughout the city, and with ambitious plans to grow to 30 locations in the near future, the sky is the limit for this thriving establishment.

2. Overtime

Carmelo Anthony on the board of directors at Overtime
Board of directors at Overtime

Overtime is the leading brand for the next generation of sports fans. The company is expanding and created a high school basketball league called Overtime Elite. The company wants to pay high school players.

Carmelo Anthony is an early investor and board member in the sports media company. He entered at the 2019 Series B round. The valuation at the time of investment was under $100M. Overtime current valuation is expected to be ~$500M.

Forbes has a detailed overview of the Overtime $100 Million deal if interested in learning more.

1. Mophie

In 2007, Carmelo Anthony provided a $500K angel check to the phone accessory company, Mophie. Fast forward 9 years, you can now find their product in Apple stores.

The company ended up being aquired by Zagg for over $100M. After their acquisition, Carmelo Anthony cashed his stake and earned a return of up to 800-1000%.

Related: NBA Poison Pill Provision: What does it mean for the Knicks?


Carmelo Anthony’s net worth of ~$160 million, is a testament to his exceptional business skills. By utilizing his fame and recognition from his NBA career, he has made astute investments and secured profitable endorsement deals. Apart from his NBA career, Anthony’s involvement with Jordan Brand and his own ventures such as his footwear line and start-up investments, have solidified his status as a smart businessman. He has successfully blended his athletic prowess with business acumen, creating a dual career that has flourished both on and off the court.

It’s important to recognize that Anthony’s journey to success wasn’t easy. He put in the hard work, took calculated risks, and made informed decisions along the way. His story serves as an inspiration for athletes and entrepreneurs alike, who can learn from his experiences and strive to make their own impact in the business world.

In conclusion, Carmelo Anthony‘s net worth and thriving business ventures are a reflection of his determination, creativity, and entrepreneurial spirit. He is a true leader in the realm of sports and business, and will continue to inspire future generations for years to come.

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